A vast majority of survey respondents, 92%, ranked contractor reputation extremely important or very important, and HVAC contracting experts agreed that reputation is crucial.
Though homeowners might not find service agreements “extremely” or even “very” important, if they were to get one, data showed homeowners would be looking to spend about one hundred dollars a year, and also receive a discount on parts and labor, as well as priority service, in addition to twice a year equipment inspections.
In this video, three industry experts share how to sell new heating and cooling system as an investment that will help property owners stand out from the crowd.
Once a contractor knows they are ready to take on another trade, they then have to figure out how to get the word out to their customers, market each trade, and deal with any challenges that may come.
To learn more about the marketing strategies contractors can employ when trying to sell those green products, The ACHR NEWS caught up with Colleen Keyworth, director of sales and marketing at Online Access Inc.
Since most of the world already does a lot of their shopping online, the question on the mind of HVAC contractors who are thinking about starting an online store of their own, might just be where to start.
Low public awareness of incentives that can subsidize residential HVAC purchases means contractors have the opportunity to educate and position themselves as trusted advisors, marketing experts say.
On DemandIn this webinar, we will discuss what sales really is (and what it isn’t), where financing fits into that conversation, and how to use a mix of techniques to tackle in-home selling — regardless of your job title.
On Demand In part one of the series, we will be covering homeowners’ thoughts on how they find HVAC contractors, what triggers a replacement of HVAC equipment, geothermal knowledge, number of quotes they receive, importance of contractor/technician certifications, service agreements, and high-efficiency equipment knowledge.
On DemandIn part three of the series, we will be covering what homeowners think about when deciding to repair vs. replace,, important items for a purchase decisions, payment terms, visit fees, and what additional services they want provided. In addition, we will talk about how much they know about heat pumps and smart products.