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My Sept. 25 missive ("Losing the Thermostat Wars") was met with a barrage of comments. What was notable about these comments? For one, nobody was mad at me. However, during the process I learned some serious things about exceptions for programmable thermostats from these people.

Mark Skaer's recent column concerning "Joe" and his dilemma of one of his manufacturers hiring his people ["A Question of Ethics," Aug. 14] brought up the very interesting topic of ethics in the workplace.

Finding higher SEER systems, designating tonnage ratings in model numbers, making it right for the customer, and selling IAQ.

I believe that the majority of contractors and "alleged" contractors who need low-cost coupon specials to get their foot in the door really don't grasp the costs of reaching the customer's door in the first place.

Contractors and techs who deal with the components on an HVACR system may not wonder what was involved in bringing that item to market, nor think about the possibility of a better mousetrap. But such matters are on the minds of manufacturers on a daily basis.

If the readership of The NEWS can be used as an indicator for the industry, then the average age of people in HVAC is going up, which means fewer young people are joining the industry.

IAQ products, load calcs , and making a customer a lifelong customer.

I finally get it. I finally know why the collective heating, cooling, and refrigeration industry lacks exposure and prominence in the public eye. It's all in the facts and figures. Then again, what are those facts and figures? In my experience, they are elusive.

I discreetly cheer for whichever team is behind while watching football games on television. Truth be told, I nearly always root for an underdog. So it is that I stand and cheer for the unappreciated thermostat on the wall.

Imagine being too busy to want more customers. Take that one step further. Imagine being too busy to need customers. Don't businesses have to continue to cultivate their customer base and grow by addition, rather than standing still?