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In answer to a question posed by The NEWS’ editor-in-chief, Mike Murphy, guest columnist John Lombardi provides his viewpoint on planned service.

Don’t take cheap shots at the competition; how customers perceive HVAC equipment.

In really busy times it's important to not forget about the importance we put on serving each and every customer. When we get busy it becomes easy to forget the basic doctrines upon which we operate.

Having a business plan may sound like a trite statement, but it isn’t. Part of that business plan should include provisions for the ebbs and flows of the HVAC contracting world, the times when temperature spikes put a business into crisis mode.

I like to play around with what if scenarios, and the HVAC world has given me - and you - some very interesting things to think about, particularly when it comes to the topic of personification.

Just when some may have been thinking that discussions of unitary equipment efficiencies were going to be relegated to the back burner for a while, the heat gets turned up.

I began to think that of all the business concerns among HVAC contractors, I can’t recall any contractors ever saying they were afraid of losing their business to fraud or theft. Yet it does happen all of the time.

Confusion reigns supreme, at least in the world between my own floppy ears. Perhaps you look at things differently, but I see a tremendous amount of the color gray in between the ebony and ivory.

Selling more by asking the correct questions; gas prices nowhere near $4 per gallon; congrats to the team on a job well-done.

Your customers should be spoiled with all of the bells and whistles associated with today’s HVAC equipment. They should expect the very best in home comfort and safety because you only sell the latest and greatest technology.