ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account

Efficiency Gaining Ground, Again

By Mike Murphy
July 23, 2007

Just when some may have been thinking that discussions of unitary equipment efficiencies were going to be relegated to the back burner for a while, the heat gets turned up.

The date Jan. 23, 2006 brought changes in baseline efficiency for manufactured residential products, moving from 10 to 13 SEER. With that change came a number of related concerns, from space constraints to indoor coil matches. A few of the concerns turned out to be of only minor consequence, while some of the more important puzzle pieces are still being fitted as the market adjusts.

Before the dust has barely settled on the last round of National Appliance Energy Conservation Act (NAECA) standards, both the residential and commercial arenas are proving that efficiency is once again a major driver for this industry, and of major interest to consumers and building owners.

The heretofore mentioned federal efficiency standard for residential HVAC appliances is already being challenged, and the U.S. Green Building Council’s (USGBC’s) Leadership in Energy & Environmental Design (LEED) program is effectively causing commercial mechanical contractors to look for higher-efficiency products to satisfy owners’ requirements.

REGIONAL STANDARDS FOR RESIDENTIAL

Currently, the U.S. Department of Energy (DOE) has the responsibility of implementing NAECA, including updating minimum required efficiency levels periodically. NAECA includes specific authority to preempt the provisions of state and local codes that would allow trade-offs for lower-efficiency equipment. Energy-efficiency advocates are pushing Congress to rewrite the laws granting the DOE direct authority to set national minimum efficiency ratings on heating and cooling products. The argument is that the current national 13 SEER cooling standard and 78 percent AFUE standard for residential gas furnaces should be replaced with regional standards based on climate. The law would suggest that if you live in a Northern climate, the minimum AFUE should be 90 percent; or if you live in the hot and humid Southeastern United States the minimum SEER should be 14 or 15. If you live in the hot and dry Southwestern United States, the minimum SEER should be 15 or 16. (The exact SEER numbers have not yet been determined).

On June 22, the U.S. Senate passed an energy bill, which would enact such regional standards. The U.S. House of Representatives is working separately on its own energy bill, which would have similar ramifications in the HVAC industry.

At the same time this activity is taking place on Capitol Hill, advocates are suggesting changes are needed in the way SEER ratings are applied. (See the feature article “SEER Ratings Challenged” in this issue.)

LEED PROGRAM DEFINES COMMERCIAL

As LEED develops a growing following among building owners, commercial mechanical contractors are being pressed to develop solutions to meet the requirements. The initial sense of LEED may be that it is simply a green sustainability program. Aside from a limited influence on building materials and the envelope, a mechanical contractor is primarily dependent upon a choice of environmentally-friendly refrigerants and high-efficiency systems. However, these HVACR contributions are heavily weighted with regard to a building’s achievement of LEED status. Between 23 to 30 points, almost 44 percent of the 69 points achievable under the USGBC’s LEED program, are either directly influenced by the contractor or the contractor has some other involvement in those awarded points.

SELLING EFFICIENCY: IMPORTANT AS EVER

As the baseline SEER moved from 10 to 13, there has been talk about a new way of selling; that efficiency was becoming less important. It is true enough that the lack of fast payback, once associated with high-efficiency equipment, has taken some of the wind away from the sails. However, as you can tell from the recent activities, efficiency is alive and well as a driver in both the residential and commercial markets. You can expect efficiency to be as important in the coming years as it was during the last 20 years.

The ever-increasing levels of efficiency being required as a result of government regulations and environmentally conscious building owners may be more difficult to attain, but the demand for high-efficiency products is continuing.

The time to sharpen your selling skills is now. It may seem that customers have little choice but to purchase a “high” efficiency product, so why sweat it? Because the customer always has a choice to repair or replace.

Publication date: 07/23/2007

Share This Story

Mike murphy

Mike Murphy has more than 30 years’ experience in HVACR manufacturing, product development, marketing, sales, and publishing. Murphy holds a bachelor's degree in Business Administration & Marketing.

Recent Comments

Very good...

Commercial ITC & the Limited-use property Doc allowing 3rd party leasing of commercial geo systems

Energy Star and trust

HVACR TECHNICIAN

Opp

Blog Roll

Editors Blog

Guest Blog

Opinions

Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

HVAC-Price-Increase-graphic

HVAC Price Increase List: June 2026

Trump-Section-232.jpg

Trump Reduces Section 232 Tariffs on HVAC Equipment to 15%

R410A-Refrigerant-Cylinder.jpg

Refrigerant Recovery is a Revenue Opportunity

Heat-pump-cutaway.jpg

PFAS Rules and A2L Building Codes Continue to Evolve

Kroger.jpg

Kroger to Spend $100 Million to Reduce Refrigerant Leaks

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

June 9, 2026

Before You Go All In on AI: Set Up Your Business to Actually Win

In this webinar, we'll walk you through exactly what to get in place before you add AI to your business. You'll leave with a clear picture of where you stand today and a practical action plan to set yourself up for real results.

View All Submit An Event

Poll

Summer Staff

Are you fully staffed for the summer season?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
A2L Refrigerants - Free Webinar - May 21, 2026
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing