Nicole Krawcke

Nicole Krawcke is Web Editor for The NEWS. She joined BNP Media in 2014 and most recently served as Business Management Editor of The NEWS. She can be contacted at 248-244-6475 or nicolekrawcke@achrnews.com. Nicole is responsible for posting online exclusive content, including Extra Edition, Breaking News, Manufacturer Reports, and more; producing The NEWS' multiple eNewsletters; and contributing to the print edition. She has eight plus years of writing and editing experience and holds a bachelor’s degree in Journalism from Michigan State University.

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Savvy Controls, Built-in Diagnostics Drive Condensing Unit Market

Innovative technology, smart controls, and improved serviceability are the most common trends
Nicole Krawcke
June 12, 2017
The condensing unit market is on the rise. According to a report published by MarketsandMarkets, the global condensing unit market is forecast to reach $23.31 billion by 2021, growing at a compound annual growth rate (CAGR) of 11.1 percent from 2016 to 2021. And there are a number of trends contributing to this growth.
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Run Your Business as if You’re Going to Sell it

Preparing a proper exit strategy can take a lot of time and effort
Nicole Krawcke
June 5, 2017
While I suspect that selling a home can be quite arduous, selling a business must be much more challenging. The entire process can take up to three years if the owner is not prepared, according to Bill Pulte, CEO, Pulte Capital Partners LLC.
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combustion testing

Home Performance’s Future is Sealed, Regardless of Rebates

Contractors share best practices for selling home performance
Nicole Krawcke
May 22, 2017
There’s nothing consumers love more than a deal. Find a way for them to save money, or even get more for their money, and they’re putty in your hands. This is why rebate programs can be such useful tools for home-performance contractors. Over the past few years, however, contractors have observed that rebate programs are diminishing or disappearing altogether.
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EGIA

EGIA Commits to HVAC Success

The organization recently launched a preferred vendor network and training platform for contractors
Nicole Krawcke
May 22, 2017
EGIA works closely with utility companies and the government on their energy-efficiency and renewable energy programs and manages one of the largest energy-efficiency financing programs in the country. In fact, EGIA has facilitated the financing of more than 200,000 residential and business projects valued in excess of $2.5 billion and administered over $750 million in rebate payments.
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Reitmeier HVAC Services

HVAC Contractors Debate the Value of Energy Star

Industry finds pros and cons in government-run efficiency program
Nicole Krawcke
May 15, 2017
In March, Trump released his preliminary 2018 budget proposal detailing several changes to the way the federal government spends money. The U.S. Environmental Protection Agency (EPA) is one of many government departments being targeted.
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Nexstar 1

Nexstar Event Inspires Personal, Professional Development

Annual Leadership Spotlight focused on stability, health, reach, and influence
Nicole Krawcke
April 26, 2017

Nearly 300 Nexstar Network members recently gathered in Houston to refine their leadership skills and pay tribute to the great industry leaders that came before during the organization’s annual spring meeting. Nexstar’s Leadership Spotlight 2017: On the Shoulders of Giants featured keynote speakers who focused on personal and professional executive management topics.


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new air conditioning unit pressure

Testing a Tech’s IQ on IAQ: Don’t Oversell

HVAC contractors share best practices for selling indoor air quality products
Nicole Krawcke
April 24, 2017
Though consumers are becoming more familiar with IAQ, it’s important for HVAC contractors to facilitate conversations that focus on indoor environmental problems and solutions and then let them make their own decisions.
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DriSteem

Moisture Management Markets Becoming Smarter, More Controlled

Innovative products branching into new applications, industries
Nicole Krawcke
April 24, 2017
As consumers become better educated about IAQ, the need for humidification and dehumidification — and the comfort solutions they provide — has increased. According to RnR Market Research, the global market for humidifiers is expected to surpass $1 billion by 2019. Another study, conducted by Grand View Research Inc., states the global dehumidifier market is expected to reach $3.54 billion by 2022.
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Mold

HVAC Contractors Prefer to Tackle Mold Via Partnerships

Contractors prefer to refer clients to remediation experts
Nicole Krawcke
April 24, 2017
Mold can be found everywhere, both indoors and outdoors. However, it’s usually not a problem until it begins growing indoors. According to the Centers for Disease Control and Prevention, exposure to mold can cause a number of health effects and symptoms, including allergic reactions, asthma, and other respiratory complaints. Mold can be a serious issue if left untreated, which is perhaps one of the reasons most HVAC contractors tend to avoid it.
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