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Home » Topics » Topics » Guest Column

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Susan Meredith

Profiting on Climate Change — Regardless of Your View

Contractors are best served focusing on customer service
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Susan Meredith
October 5, 2015
No Comments

Rather than pulling against each other, we can align to a common purpose of reducing electricity consumption, and all can win — the customer, the contractor, and the community via less emissions and better air quality.


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Seven Steps to Becoming an Effective Leader

My Two Cents: Seven Steps to Becoming an Effective Leader

Listen, be respectful, act appropriately, and manage situations purposefully
Headshot welsch butch
Butch Welsch
September 28, 2015
No Comments

Every ship must have a captain, and every business needs a leader. If you’re seeking to be a leader, or you’re searching for a leader, there are number of things to remember. 


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Michael Cassity

The Advantages of a Company-sponsored 401(k) Match

Show employees you’re interested in their financial future
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Michael Cassity
September 21, 2015
No Comments

A properly structured company-sponsored 401(k) match is perhaps among the best answers to the question on how to best reward longevity in your company and reduce needless turnover we’ve all suffered from at one point or another.


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Mike Agugliaro

Four Ways to Generate More Repeat HVAC Contracting Business

Recognize your service as a commodity and build a culture of service
Mike agugliaro headshot new
Mike Agugliaro
September 14, 2015
No Comments

Do you want more repeat business? Start with these four simple changes. They can be implemented into your business immediately, and you’ll see a profound long-term change in how your business retains more repeat customers.


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You Trust Me … Don’t You?

You Trust Me … Don’t You?

Contractor-consumer trust is a crucial element of HVAC sales
Headshot schmidt steve
Steve Schmidt
September 7, 2015
No Comments

Your job is to anticipate all the questions a customer may have and make sure they’re all answered before the doorbell is rung. If you fail to answer all these questions correctly, you’re simply setting yourself up for failure. 


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Until itâ??s Closed, the Doorâ??s Always Open

My Two Cents: Until it’s Closed, the Door’s Always Open

There’s more to a sales presentation than the initial proposal
Headshot welsch butch
Butch Welsch
August 31, 2015
One Comment

How do you follow up on a sales presentation when the potential customer doesn’t purchase immediately? That’s the question we as HVAC contractors have been debating for a number of years.


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Mark Sinatra

Employee Turnover: Costs and Causes

A thorough, analytical approach to understanding employee turnover
Headshot sinatra mark
Mark Sinatra
August 24, 2015
No Comments

Employee turnover exists at most organizations — big, small, public, or private — and the type of turnover can be a combination of involuntary or voluntary, healthy or unhealthy. Reducing employee turnover requires management to analyze the root causes of turnover.


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Mike Weil

The World According to Weil: Is Your Identity Safe from Hackers?

You never fully comprehend the repercussions until it happens to you
Headshot weil mike
Mike Weil
August 24, 2015
No Comments

I’ve been lucky in my life to have mostly been shielded from the evils of fraud, theft, and other criminal mishaps that happen daily. Until now. I learned, much to my dismay, that my wife’s social security number was stolen sometime last year, and, since then, our lives have been turned upside down.


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Michael Cassity

Financial Freedom for Employees

Show your staff you care by stressing the importance of money management
Headshot cassity mike
Michael Cassity
August 17, 2015
No Comments

Even if you have a dedicated human resources department that lets new employees know about the programs you offer, make sure your administration staff is sufficiently educated to talk about what all of these things mean and their potential impact on your employees’ financial wellness. 


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Steve Schmidt

The Call I Didn’t Want to Receive

When in doubt, always take the high road
Headshot schmidt steve
Steve Schmidt
August 10, 2015
One Comment

The ultimate question is: What is the proper action to take to preserve your reputation in the business world, your standing with the community, and, last but not least, your sanity? 


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