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Home » Topics » Topics » Guest Column

Guest Column
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Michael Haines

Five Mistakes that Send Online Visitors Screaming for the Hills

Calibrate your contracting website to ensure it leaves a lasting impression
Headshot haines
Michael Haines
December 14, 2015
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For many of us, the lifetime value of a new customer is high and is worth earning with a unique offer. Your initial sale or service may just be the first step in what may be a long and profitable relationship, if handled correctly. 


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Brett Holscher

Effective Teamwork Requires Effort

Hire the best and hold all employees accountable for their actions
Headshot brett holscher
Brett Holscher
December 7, 2015
No Comments

Creating a culture of teamwork is a long-term process and one of the single most important characteristics of all great service companies I’ve been around. Remember, the goal isn’t simply getting people to play on the same team — it’s helping them want to play.


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Butch Welsch

My Two Cents: Effectively Manage Your Charitable Donations

You only have so much money and time to give away
Headshot welsch butch
Butch Welsch
November 30, 2015
No Comments

Nearly all of the causes you’ll be asked to support are worthwhile causes. It’s important for you to make wise business decisions regarding where and how to spend the funds you’ve allocated for such purposes.


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Ben Landers

Four Google Changes You Need to Know About

Pay-per-click advertising is now more important than ever
Landers
Ben Landers
November 23, 2015
No Comments

Google has made some serious changes recently and more are on the way. You can use these changes to your advantage or you can fall behind those that do. Which choice will you make?


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Michael Cassity

Insulate Your Business from Risk

Know your lead sources and never have too many eggs in one basket
Headshot cassity mike
Michael Cassity
November 16, 2015
No Comments

Always keep your finger on the pulse of how your business is growing and pay close attention to what percentage of your overall business each lead type is driving. Allowing too much of your business to be placed in someone else’s hands is a very dangerous proposition.


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Steve Schmidt

Is Your Marketing Message Hitting the Bull’s-eye?

Ensure your marketing efforts are effectively targeting the right customers
Headshot schmidt steve
Steve Schmidt
November 9, 2015
No Comments

If you’re responsible for the advertising and marketing in your company, I’m sure you often take notice of other company’s marketing efforts when you see and hear them. Even when it’s outside of our industry, it’s always interesting to see how other people try to get their phones to ring.


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Butch Welsch

My Two Cents: Taking Charge of Those in Charge

Make sure your supervisors are well-informed and prepared to handle all aspects of a job site
Headshot welsch butch
Butch Welsch
November 2, 2015
No Comments

A supervisor’s basic job is to ensure the work he is supervising is manufactured or installed properly to meet the specifications of the customer as efficiently as possible, and the most important skill he needs to accomplish this goal is good communication. 


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Rich McIver

Using Recurring Billing to Minimize Collections Issues

Two techniques to overcome overdue HVAC contracting invoices
Rm2
Rich McIver
October 26, 2015
No Comments

By obtaining customer authorization and then implementing recurring billing to recover overdue invoices, you can better ensure your business is paid for services it rendered without having to revert to sending past (and potentially future) clients to third-party debt collection services.


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Guest Column

Five Strategies and Technologies for Better Communication

The value of ongoing discussions with customers and employees
Mike agugliaro headshot new
Mike Agugliaro
October 19, 2015
No Comments

Communication is an important part of your business. Effective communication can help you connect with your customers and team and will have a dramatic impact on your business growth. 


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Steve Schmidt

Customer Service — Is It Real?

Achieve your goals by simply being a servant
Headshot schmidt steve
Steve Schmidt
October 12, 2015
No Comments

While profit is essential to keeping the lights on, if making money is the only goal on the table, we may be headed down a road that leads to nowhere. But, what if the motivation were actually service itself?


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