The residential end of the HVAC industry used to operate under the premise that it was weather driven. If we had a hot early summer, then it would be “Katy, bar the door” on sales of new central air conditioning systems. Well, we just had a hot early summer and what happened? Not much.
There are a lot of new and innovative ways for contractors to connect with manufacturers, distributors, and — most importantly — their customers. However, sometimes a face-to-face, well-planned meeting is still the right tool for the job.
Although there is no exact formula for social media stardom, it is important that contractors remember to balance the promotional side of their business with the personal side.
There is usually extreme pressure on high school counselors to get a high percentage of graduating students into college. To tell a student not to go on to college would call for diplomacy. To help in the diplomacy effort, it is important that the vocational tracks offered are shown in a favorable light.
However unpredictable my vote may be, like many of you, I go to the polls. It dawns on me that perhaps the most important factor in this election year, (and in many elections past) is the number of people who will not go to the polls — and thereby, will determine the election.
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