HVAC Residential Market

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Antonelli’s presentation will help contractors discover how a strong brand and logo can provide a solid foundation on which to build a powerful marketing strategy upon. His class will discuss truck wrap and fleet branding, sales brochures, and digital marketing efforts. 

Each date offered three keynote presentations and supporting breakout sessions that focused on specific sales, leadership, and operational topics related to running a successful home improvement business and overcoming common challenges that contractors currently face in today’s marketplace.

Energy efficiency is driving innovation in policies, practices, and technologies, and with that is becoming much more significant to our economy, noted speakers at the 2016 Energy Efficiency Forum, held at the National Press Club in Washington, District of Columbia, cosponsored by Johnson Controls and the U.S. Energy Association.

Advancements in technology have extended the life cycle of virtually every product in the industry while at the same time are creating a need to replace equipment more frequently in order to take advantage of the most efficient offerings in the marketplace.

While there are pros and cons to offering extended warranties, most contractors agree offering this added assurance differentiates themselves from their competition and makes them that much more valuable to customers.

And, when it’s time to hit the books, HVAC distributors can be a great resource, as many offer specific product training from their vendors as well as general HVAC skills, troubleshooting, and even some business management courses for their contractor dealers.