Service World Expo officials recently announced Dan Antonelli, president and creative director of Graphic D-Signs Inc., will speak at the inaugural conference on “Marketing Your HVAC Business: From Branding to Web (and Everything In Between).”
Antonelli will be featured during one of 20 breakout sessions at the seminar and tradeshow to be held Oct. 26-27 at the Tropicana Hotel in Las Vegas.
Antonelli’s presentation will help contractors discover how a strong brand and logo can provide a solid foundation on which to build a powerful marketing strategy upon. His class will discuss truck wrap and fleet branding, sales brochures, and digital marketing efforts. Relevant case studies and examples of other HVAC businesses that have embraced the power of branding will be explored, as well.
Graphic D-Signs Inc. is an award-winning advertising agency that specializes in the marketing of HVAC businesses. Antonelli’s agency work and articles have appeared in many HVAC trade publications, and the company’s vehicle-wrap and fleet-branding designs have earned dozens of awards of distinction. He is also the author of the acclaimed book, “Building a Big Small Business Brand.”
Service World Expo is the bold, new, must-attend conference, trade show, and networking event for residential contractors involved in plumbing, HVAC, or electrical service who want to ignite growth and performance in their companies. Debuting Oct. 26-27 at the Tropicana Hotel in Las Vegas, the event will encompass seminars, entertainment events, and a product showcase.
Publication date: 7/18/2016