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Regardless of the nature of your business, being seen on the internet is a highly recommended way to getting more calls from paying customers.

U.S. shipments of central air conditioners and airsource heat pumps totaled 473,496 units in December 2017, up 6.3 percent from 445,355 units shipped in December 2016.

Social media and search engine optimization (SEO) are major players in the marketing game for any industry. According to Internet Live Stats, the number of daily searches on Google is 3.5 billion, equating to 1.2 trillion searches per year worldwide.

The labor shortage in the skilled trades has turned the search for new talent into a treasure hunt.

Human beings are inundated with different forms of marketing and advertising on a daily basis. Whether it’s hearing an ad on a morning talk radio station, watching a commercial during a television broadcast, or viewing an ad to move forward a level in an app, marketing is everywhere.

Be it flyers, email blasts, print ads, etc., there are a lot of components involved when it comes to marketing. It can be overwhelming to decide what is and isn’t effective, which is why manufacturers are trying to make the process easier on contractors.

When replacing electrical components, it is very important to ensure the component is properly grounded. Do not overlook the importance of the ground wire. Although many times an ungrounded component will not affect the operation, it is not safe.

Potential relays are commonly found on many smaller, single-phase, capacitor-start, capacitor-run motors in the HVACR industry.