Articles Tagged with ''Contractor Pro Homeowners Series''

A recent survey shows that homeowners either go with the same HVAC contractor used in the past, or choose based on “word of mouth,” which is different than it once was.

While more than 90% of homeowners say online reviews are important, only 61% of HVAC contractors say they post reviews on their websites. Experts talk about how to close that gap.

Based on a recent survey, homeowners anticipate HVAC systems lasting about 11-20 years, aligning with contractors' experiences.

Homeowners mostly want to install high-efficiency equipment because of the comfort it brings and rebates associated. If contractors know what to highlight about the equipment, it can sell itself.

For contractors, service agreements provide guaranteed work during shoulder seasons and an opportunity to build rapport with customers.

More than two-thirds of homeowners like when their contractors offer a discount to pay in full, or in cash, for an HVAC service.

There are a number of variables that affect why homeowners decide to purchase HVAC equipment, so HVAC contractors have to learn the needs of their customers, so they can then understand why they buy, and then train techs to hone in on it.

A recent survey confirms that almost two-thirds of homeowners are following the “three-quote rule” when it comes to repairing and replacing HVAC systems.

Contractors have to be willing to offer a diverse range of payment terms that fit the needs of every one of their customers.

Most homeowners will get three bids for HVAC work, a new survey found. Marketing specialists say contractors should get in front of those potential customers before they pick up the phone, and then aim to stay there.