Selling hvacr equipment & services - Articles - Page 14

CEO Roundtable Resonates with Contractors

Company Executives Examine Economy, Home Automation, and More at 2014 ACCA Conference

April 14, 2014

Contractors asked six HVAC manufacturing executives questions at ACCA’s 2014 CEO Roundtable forum, sponsored by The ACHR NEWS.

What’s Happening After Sales Training?

Everyone Benefits from Sharpened Sales Procedures

Jim Hughes

January 20, 2014

Sales techniques really do work in all markets, and when they are not working, they are not being used correctly.

Top Tips for Upselling Furnaces

Contractors Share Their Strategies for Selling More Expensive Units

Joanna R. Turpin

December 2, 2013

Well-trained comfort consultants should not only point out all the benefits that come with a properly installed, highly efficient furnace, but they should take the opportunity to build trust with the homeowners so they feel comfortable investing in a more expensive system.

HVAC Contractors Profit from Offering Duct Services

Industry Leaders Share Tips for Selling Duct Services to Consumers

Jen Anesi

October 21, 2013

In most homes, ductwork carries conditioned air from the HVAC units throughout the house. But with as much as 40 percent of that air leaking out before it ever reaches the vent, according to the U.S. Department of Energy (DOE), it seems there is still room for improvement in most customers’ homes. Enter the HVAC technician.

June 20, 2012: MSCA Educational Conference to Focus on Navigating a Changing World

June 20, 2012

The Mechanical Service Contractors of America (MSCA) 27th Annual Educational Conference MSCA LIVE 2012 will be held Oct. 14-17, 2012, at the Park Hyatt Aviara Resort in Carlsbad, Calif.

Closing Takes Guts, Conviction, and Passion

February 6, 2012

The word guts, when it comes to closing a sale, has a lot to do with having “intestinal fortitude.” In other words, being fearless. You not only can’t be afraid to ask for the order, you almost need to have a swagger about it.

Selling Strategy Needed for High-End Products

John R. Hall

November 14, 2011

What once was an inviting $1,500 tax credit is now a return to the traditional selling methods of explaining features and benefits of high efficiency products to homeowners. While it may be necessary to shift gears to a new selling strategy, some things still remain the same.