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Home » Authors » Jim Hughes
Jim Hughes

Jim Hughes

Jim Hughes is a trainer and consultant, with over 30 years experience in the home service industry. For more information, visit www.profitassist.com.

Articles

ARTICLES

Book Service Calls, No Matter the Weather

Book Service Calls, No Matter the Weather

Mine Your Customer Base to Help Fill the Void
Headshot hughes jim1
Jim Hughes
December 22, 2014
No Comments

Extreme temperatures create urgency, and that translates into more sales; either from an actual failure or from the fear that an older system may fail under the added strain.


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Jim Hughes

Buying Your Competition is Not so Easy

Fair Market Value is Only 1 Part of the Equation
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Jim Hughes
June 23, 2014
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Once you’ve made the decision to buy a business, buy into a business, or sell your business, you need to prepare yourself. 


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Formula 1.

The Truth about Pricing, Profits, & Value

Discover What They Want; Give Them What They Need
Headshot hughes jim1
Jim Hughes
May 12, 2014
No Comments

Selling systems at a higher price point makes good sense, especially when the economy is growing, unemployment is low, and credit is readily available. Unfortunately, this has not been the case for several years. 


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Jim Hughes

What’s Happening After Sales Training?

Everyone Benefits from Sharpened Sales Procedures
Headshot hughes jim1
Jim Hughes
January 20, 2014
No Comments

Sales techniques really do work in all markets, and when they are not working, they are not being used correctly. 


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Jim Hughes

View Your Website Through a Customer’s Eyes

Internet Bells and Whistles Don’t Always Translate to HVAC Sales
Headshot hughes jim1
Jim Hughes
September 30, 2013
No Comments

Making your website easy for visitors to use is more than smart business; it’s a matter of survival. 


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Jim Hughes

Busy Making Money, or Are You Just Busy?

Amidst a Busy Summer, Ensure Your Profit Margins are Legit
Headshot hughes jim1
Jim Hughes
August 19, 2013
One Comment

With a little planning and out-of-the-box thinking, you can keep your costs in line with your revenue and see your profits climb.


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Jim Hughes

Stop Using Technology to Hide

How to Use Technology to Improve HVAC Customer Service
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Jim Hughes
June 10, 2013
No Comments

It should be easier than ever for customers to contact us. Unfortunately, the technology designed to keep us connected can actually push customers away.


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Jim Hughes

Creative Ways to Keep Your Customers Coming Back

Headshot hughes jim1
Jim Hughes
April 29, 2013
One Comment

In an industry where it can be years between service calls, and replacements are 15 or more years apart, you need more than great customer service to keep customers coming back. 


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Jim Hughes Feature

First Quarter Profit Ensures Future Success

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Jim Hughes
February 25, 2013
No Comments

Earning a profit in the first quarter is a challenge for many, but those who do can expect a very profitable year. 


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Hughes

How to Train Techs for Service Calls

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Jim Hughes
December 24, 2012
No Comments
As you prepare for a busy winter season, you’ll start having meetings and scheduling training sessions. You do a lot to ensure you earn a decent profit, but these meetings don’t always turn out to be anything more than gripe sessions. Is there another way? 


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View All Articles by Jim Hughes
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