Articles Tagged with ''Leadership and HVACR''

When a promise is made, the path starts out and you have a choice. Is your customer going to wander down the desperately hoped-for path of relaxation and ease, or are they headed for a white-knuckle roller coaster ride? 

The digital realm continues to attract advertisers, growing at a rate of 13 percent last year, according to Strategy Analytics. And, according to Ben Landers, president and CEO of Blue Corona, HVAC contractors stand to benefit from this trend.

In order to better serve their contractor dealers, HVACR manufacturers are providing plug-and-play advertisements and other marketing materials to help contractors grow their businesses.

These contractors have created workplaces that demonstrate care and commitment to both employees and customers, cultivate and train employees, and offer growth opportunities and retirement planning to plot a successful future, both professionally and personally.

Your company, branch, or department will achieve much more if you lead that group rather than act as its boss. A great New Year’s resolution would be to resolve to be a leader and not a boss.

Setting a price structure is typically one of a business owner’s greatest challenges. If a company’s commodity is priced too high, potential customers are likely to look elsewhere. And, if its costs are too low, the business may fail to generate enough revenue to pay it’s workers or management.

You’ve heard the saying, “If you don’t know where you’re going, any road will take you there.” Well, I say, “Even if you do know what road to be on; if you’re standing still, you’re going to get run over.”