NOVI, MI — GeneralAire, manufacturer of air cleaning, air purifying, and humidifying products, recently introduced its dealer website, www.gf-dealers.com. The site was developed to provide dealer-specific tips, sales tools, and other information of interest to hvac dealers.

Contractors now have access to competitive product analyses and sales information, including rules and regulations for General’s ISP 2000 incentive program. GeneralAire dealers can also take advantage of various promotional materials designed specifically for their use, including product photography, line art, press releases, ad slicks, and radio spots.

GeneralAire also recently launched its consumer website, designed to provide dealer locations to visitors, at www.generalaire.com.