BOONSBORO, Md. - has announced the launch of its online HVAC dealer locator. According to the company, visitors to that enter their zip code will receive a listing of HVAC professionals serving their area. Free to users, says the company, the locator enables homeowners seeking to finance a home comfort upgrade to locate and choose a professional to perform the installation.

Cost of a listing is $59.95 a year. For an additional $25.00, the listing will include the dealer's logo. There are no additional fees for referrals or business generated from the locator, the company says.

"The new dealer locator is an excellent prospect source for heating and air conditioning companies. A majority of the visitors to are committed to seeking financing for their system, but have yet to choose a professional to complete the installation," said Jesse Barron, chief executive officer of Loan Liaison LLC.

"The greatest benefit of ordering a listing at the launch of this new service is that most zip codes will initially be exclusive to one company. We have successfully built the user base to support this solution; now we are in need of the professionals wishing to capitalize from it."

For more information, visit

Publication date: 02/02/2004