INDIANAPOLIS, IN — Carrier Corporation recently announced the start of a new series of dealer sales training programs. The training was developed to help dealers cope with changes in the marketplace.

According to Carrier, the new programs are aimed at integrating the most valuable parts of previous sales training programs to create a new basic sales workshop, “Sales Essentials,” and an advanced sales workshop, “High Impact Selling.” Planned for release in February 2003, “High Impact Selling” takes a serial approach to training instead of compiling all training into one event.

Other Carrier Dealer Alliance training and both sales workshops will be included in the “Sales College” of Carrier University, which has been organized into four targeted areas, including service, sales, management, and marketing.

“The college concept offers the best of every training program we have,” said David Taylor, manager of dealer training for Carrier Corporation. “The goal of the new workshops is to help dealers improve their revenue and profitability in the residential marketplace.”

The workshops will be held twice a year in Indianapolis, and also can be distributor-sponsored and conducted by authorized Carrier facilitators at other locations.

For more information, call 630-355-5646 or e-mail Taylor at

Publication date: 11/04/2002