MADISON, Wis. - Continuing its commitment to help contractors grow their businesses, Aprilaire is teaming up with Charlie Greer for its 2005 seminar series.

The theme of these seminars will be "Dispelling the Myths of HVAC Sales." Greer will focus on how to incorporate a selling frame of mind with everyone who interacts with a customer. According to Greer, attendees will learn proven effective ways to overcome the price objection, close sales on the total HVAC system, and close sales on IAQ accessories.

Greer started in the HVAC industry in 1985 and soon became the leading salesman in one of the country's largest residential service and replacement contracting companies. He is also the creator of the Sales Survival School seminar series for HVAC, plumbing, and electrical service techs.