Competition is tight, and so are budgets. Rising HVAC equipment costs and economic uncertainty are leading homeowners to delay replacements, prioritize repairs, and rely more heavily on financing to move forward. Contractors who don’t understand how HVAC financing works and the motivations of today’s homeowner may be leaving sales on the table. In this webinar, you’ll learn how lending decisions are made and how to meet homeowner loan expectations so you can easily close more sales.
Key Takeaways:
- Top consumer financing trends shaping the HVAC industry
- How to use financing as a strategic sales tool for growth in a repair market
- How lenders evaluate creditworthiness
- What today’s homeowners value and how to align your sales approach
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