MADISON, Wis. - Aprilaire is teaming with Charlie Greer for its 2005 contractor business building seminar series.

According to Aprilaire, the theme of the seminars will be "dispelling the myths of HVAC sales." Greer will focus on how to incorporate a selling frame-of-mind with everyone that interacts with a customer. Attendees will learn ways to:

  • Overcome the price objection;

  • Become a good closer;

  • Practice scientific sales secrets;

  • Sell "the company";

  • Close sales on the total HVAC system; and

  • Close sales on IAQ accessories.

    Greer started in the HVAC industry in 1985 and soon became a leading salesman for one of the country's largest residential service and replacement contracting companies. He is the creator of the "Sales Survival School" seminar series for HVAC, plumbing, and electrical service techs.

    For a list of the 20 seminar locations nationwide, visit, call 800-334-6011, or e-mail

    Publication date: 02/07/2005