MISSISSAUGA, Ontario - The Heating, Refrigeration, and Air Conditioning Institute of Canada (HRAC) is offering commercial contractors an advanced commercial service sales workshop that is an extension of the service agreement sales training fundamentals program that was presented last spring by Jim Graening of FreshAir Consultants.

This comprehensive two-day workshop is designed specifically for the HVACR contractor performing commercial/mechanical, light commercial, and multi-residential service work. The instruction includes sales skills, survey and estimating strategies, role-playing, and group discussions as attendees learn to initiate, negotiate, and close more preventative maintenance and service project work by offering financial justification.

Owners, managers, project sales personnel, service managers, and technicians in the organization will all benefit from this training program, says the association.