The HVAC Sales PowerPack is a package designed to improve contractor closing ratios and sales. Seven HVAC consultants have contributed to it on subjects such as selling jobs for more money and less bidding, improving presentation skills with presentation and sales tools, increasing customer retention, and generating referrals. Training manuals in the package include the titles Intelligent HVAC Sales Concepts; High Performance HVAC Selling, Plus Top 17 Sales Closes; Automatic Customer Retention & Referrals; and The Ultimate HVAC Sales Presentation. Also in the package are six audio CDs, which focus on specific skill sets. The CD-ROM can be used to print presentation forms, test salespeople, and give a marketing seminar.

Hudson, Ink, 40 Monroe St., Montgomery, AL 36104; 800-489-9099; 334-262-1115 (fax); www.hudsonink.com.

eProduct #184