Why The Internet?The future of marketing research belongs to the Internet. Internet research system, Decision Analyst has developed marketing panels to prepare for the future.
American Consumer Opinion OnlineAmerican Consumer Opinionâ„¢ Online is a Global Internet panel of more than 2.5 million consumers from the United States, Canada, Latin America, Europe, and Asia. Membership is large enough to conduct surveys in over 100 different countries around the globe, with over 50,000 individuals added each month. Consumers can sign up to become a member in seven languages including, English, Spanish, Portuguese, Italian, French, German, or Japanese. Complete demographic profiles are maintained for each household:
Technology Advisory BoardTechnology Advisory Boardâ„¢ is a worldwide Internet panel of information technology and information systems professionals, engineers, scientists, and other technology professionals. Background data on each panelist includes:
Contractor Advisory BoardContractor Advisory Boardâ„¢ is an international panel of general contractors and subcontractors from all segments of the building and construction industry, including remodeling, retrofit, and new construction in residential, commercial, and industrial markets. Information maintained for each contractor includes:
How Are The Panels Recruited?Panels are recruited by a combination of online and offline methods (telephone, mail, banner advertising, print advertising, and publicity). The recruiting is designed to make each panel as representative of its target population as possible. American Consumer Opinion™ Online is linked to over 1,000 other Internet sites to provide a steady stream of new panelists. The other panels are recruited by carefully controlled direct methods to ensure that only qualified panelists are enrolled.
Icion™ SamplingSophisticated sampling is key to successful Internet Research. With Icion software quota samples can be designed representative of target populations. The software can simultaneously balance samples by variables such as geography, gender, age, income, and ethnicity, with random selection of respondents within each sample cell.
Logician™ Questionnaire ProgrammingAny type of online questionnaire can be created with Logician programming software, which features algebraic and Boolean logic.
Real-Time, Online ResultsThe Decision Analyst webserver has an assigned security code where questions and answers can be viewed as respondents submit their results.
Why Use Internet Panels for Research?Internet panels are better quality than telephone surveys or mall-intercepts according to the company.
How Are The Panels Managed?Here are some of the things done to help sustain health and growth of panels:
For more information contact Decision Analyst, Inc. at 604 Avenue H East, Arlington, TX 76011-3100; 817-640-6166 or 1-800-ANALYSIS; www.decisionanalyst.com.
Publication date: 05/14/2001