The scholarships are welcome news as the HVAC industry and other trades face ongoing labor shortages. According to a report from Bring Back the Trades, by 2030, there will be an anticipated 192,365 job openings for HVAC technicians. Similarly, there will be openings for 976,980 construction workers, 425,345 carpenters, 411,400 electricians, 243,790 plumbers, 242,425 welders, and 207,065 mechanics. 

Rowe’s foundation has awarded more than 2,600 scholarships over the past 18 years, according to its website. The goal is to award $10 million in scholarships this year. Rowe noted, however, that this goal won’t be accomplished by simply handing out financial assistance. 

“In spite of the pressing need for skilled tradespeople on a national level, our program is still rooted in work ethic, and we don’t grade on a curve,” he said in his social media post. “Truth is, we could lower our standards and give the money away a lot faster, but that’s not how it works here.  

“The application process and the requirements therein are not negotiable, and I remain very stingy with the money we raise from our many sponsors.” 

Among those supporters is the Department of War. On July 2, the Pentagon presented the check to Rowe to formally launch the Build Freedom Initiative. Rowe’s mikeroweWORKS Foundation will use the funds to help young Americans prepare for skilled trades work through scholarships. 

According to the department, the funding comes as part of a contract with the War Department’s Industrial Base Analysis and Sustainment program, along with the Build Freedom workforce development initiative. 

"America's strength has always been forged by people who build, manufacture, and innovate," said Michael P. Duffey, undersecretary of war for acquisition and sustainment. "BuildFreedom.US will bridge talent with opportunity to build meaningful careers, ensuring our workforce is ready for the challenges of tomorrow." 

For the department, the Build Freedom and mikeroweWORKS programs will help rebuild the defense industrial base, which includes getting more young Americans trained to help build and repair ships, aircraft, and munitions. 

On social media, Rowe said he pitched a similar campaign to Congress in 2011. He said Build Freedom is designed to be an online resource for job seekers and a public awareness campaign to shed light on these essential jobs. 

"Closing America's skills gap has become a matter of national security, and initiatives like BuildFreedom.US are precisely what our country needs to meet the demands of a rapidly evolving workforce,” Rowe said in a written statement. “I'm excited to participate in this effort and looking forward to helping thousands of Americans get the training they need to start a meaningful career in the skilled trades."