Home Services Group Adopts E-Commerce Platform

CINCINNATI — Southern Home Services, a provider of HVAC, plumbing, and electrical services, has formed a strategic partnership with Contractor Commerce, which offers an e-commerce platform for home services contractors, to implement a companywide e-commerce solution across its 27 brands.
With this rollout, Southern Home Services becomes the first nationwide, private equity-backed home services company to achieve 100% e-commerce capabilities across its portfolio, a company press release said.
Launched in June, the new e-commerce platform allows customers to browse and purchase HVAC products and services directly from each brand’s website, and will expand into plumbing and electrical in the near future. The user-friendly interface offers transparent pricing, streamlined checkout, and immediate access to professional services, the press release said.
“At Southern, we’ve always been committed to meeting customers where they are, whether that’s in their homes, online, or on the phone,” said Lilah Wiatr, chief growth officer at Southern Home Services. “Partnering with Contractor Commerce marks an exciting expansion into e-commerce, adding a new level of convenience for customers who prefer to get quotes and shop online. It’s another way we’re leveraging technology to deliver innovation, transparency, and the exceptional service our customers expect.”
“Our mission is to equip contractors with the digital tools they need to thrive in today’s marketplace,” said Paul Redman, vice president of sales and customer success at Contractor Commerce. “Southern Home Services’ full-scale adoption of our platform is a major step forward for the industry, and we’re excited to support them as they lead the way.”
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