Rhoads Energy Rebrands HVAC Service Division
“It was time for us to showcase our large, incredibly well-trained HVAC team,” said Michael DeBerdine III, CEO of Rhoads Energy. “By branding them Rhoads Air, we have given them their own identity and clarified their value to our customer base.”
Image courtesy of Rhoads Energy
ACHR NEWS Editorial Staff
LANCASTER, Pa. — Rhoads Energy has renamed its HVAC service group. The new name, Rhoads Air, reflects the division’s focus on home comfort and establishes a separate identity for a growing team of more than 50 service technicians, the company said in a press release.
Rhoads Energy determined that the Rhoads Air brand would help residential and commercial customers distinguish the heating and cooling division from the company’s other lines of business, which include heating oil and propane delivery, natural gas, and fleet fueling.
Michael DeBerdine III, CEO of Rhoads Energy, said the rebranding will also help highlight the size and scope of the company’s heating and cooling service operation, which operates in Lancaster, Lebanon, York, Cumberland, Dauphin, Berks, Chester, and Montgomery counties.
“It was time for us to showcase our large, incredibly well-trained HVAC team,” DeBerdine said. “By branding them Rhoads Air, we have given them their own identity and clarified their value to our customer base.”
DeBerdine said the new brand reaffirms the link to the Rhoads name. Previously, the HVAC service group had been known as Cool Crew.
Rhoads Air offers comprehensive HVAC service and installation: all types of heating and cooling systems, IAQ equipment, water heaters, and more. The Rhoads Air team also offers 24/7 emergency service.
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Rhoads Air will maintain the same technicians and staff and will operate from the same local offices. It will also keep the tagline that has defined the division: “Expert Service. Hometown Values.”
In the coming weeks, Rhoads Air will launch its own website, www.RhoadsAir.com, and the Rhoads Air brand will appear on service vehicles, uniforms, and company literature.
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