MINNEAPOLIS-ST. PAUL-PORTLAND — Founded just four years ago in the Home Services category, the women-led Twin Cities-based digital marketing company formerly known as Home and Local Services has rebranded as CAMP Digital. The official announcement was made in Austin, Texas at a special event hosted by CAMP Digital during the annual Super Meeting of the Nextstar Network. Recently, CAMP Digital also announced its expansion to the West coast after a new office opened in Portland.
The rebrand reflects how the company offers HVAC technicians, plumbers and electricians, roofers and others its proprietary software tools and process to better manage their marketing messages, ad spend online, and service capacity more effectively and economically — in real time.
CAMP Digital offers its customers a Capacity Managed Marketing (CMM) platform, driven by its Capacity Protocol Optimization (CPOP) software, which gives companies a strategic edge in managing their marketing dollars and workflow.
The company is led by twin sisters and serial entrepreneurs, CEO Katie Donovan (nee Stapleton), COO Meg Stapleton, and Chief Strategic Officer and fellow Co-Founder Thom Johnson, a veteran marketing guru and the creator of CAMP Digital’s CMM platform. CAMP Digital was recently named to Inc. magazine’s “Inc 5000” for 2022 — placing at position 365 in its first year of eligibility.
“The dedicated customers we work with daily like Southern Trust Home Services, a family run and operated plumbing, electrical, and HVAC business in Roanoke, V.A., understand how CAMP Digital can positively impact their business,” noted Donovan. “We helped increase their average customer tickets with better leads and overall lead volume/conversions to 43.72%. Most importantly, we helped them maximize the return on ad spend: Overall conversions across the entire account yielded an amazing increase of 176.98% and resulted in a 60.19% increase in revenue to the business for Q1 of 2022 vs. Q1 of the previous year.”
“Our new name readily reflects who we are and what we can do to streamline our customers digital marketing investments and maximize their ROI,” added Meg Stapleton. “CAMP communicates directly with our advertising engine to dynamically distribute compelling offers through digital channels that align with their current business needs in real time. This is particularly important in the industry we support, since home services is a very low interest, high intent category. The average consumer is in the market for less than 72 hours and expects/requires resolution quickly. So, when our customers like Southern Trust and others widely succeed, we do too.”
“Home Service companies everywhere live and die by calls coming into their call centers. But how consumers find them — and how fast service providers can respond — often determine whose trucks are on the road to revenue versus those idling on the street,” noted Johnson. “Our Capacity Managed Marketing (CMM) bundles dynamic lead generation, scalable website creation and marketing messaging. And it allows service providers to minimize ad spend, in a strategic package — hence the name CAMP — Capacity And Marketing Platform.”