LANCASTER, Pa. — Three affiliates of the Rhoads Energy Family of Companies received a new name and logo: Aulenbach & Son in Eastern Berks County; Boyertown Oil and Propane in the TriCouny Region, including Eastern Berks County, Northwestern Montgomery County, and Northern Chester County; and Mack Energy located in Eastern Chester County and the Main Line. The three companies have already been operating for several years as part of Rhoads Energy, a provider of fuel and HVAC services in Southcentral Pennsylvania.
Now, all will transition from their original brands to the Rhoads Energy name and logo. The move will streamline operations, lower costs, and clarify Rhoads Energy’s position in the marketplace. It will also make the entire slate of the company’s services available to customers of the affiliates.
“This rebranding will consolidate our team under the same umbrella while maintaining hometown, high-quality service and values,” said Michael DeBerdine, CEO of Rhoads Energy. “We expect a very smooth transition for our team members and our customers.”
To plan for the transition, Rhoads Energy consulted with the original owners of the affiliates, when available, and leaned on its recent success integrating other companies in Rhoads Energy brand. Last year, Rhoads Energy folded another company, Lebanon-based V.R. Boltz Inc., into the parent brand. The move reduced confusion and improved service, leading Rhoads to continue the strategy with the other affiliates.
In many ways, the three companies now making the transition were already woven into the Rhoads cultunewsre. DeBerdine noted they share phone systems, dispatching, and operating guidelines. Plus, all the team members involved have been eligible to participate in a key benefit: ownership under the Rhoads Energy Family of Companies Employee Stock Ownership Plan (ESOP).
Equipment technicians from the affiliates have already transitioned to become part of Cool Crew, the HVAC service group launched by Rhoads Energy. More than 50 Cool Crew technicians now serve residential and commercial customers in the company’s five-county footprint across southcentral Pennsylvania.
In the near future, the communities served by Aulenbach & Son, Boyertown Oil and Propane, and Mack Energy will notice some changes. The Rhoads Energy name will appear on delivery vehicles, uniforms, signage, and correspondence. Online, their websites will begin to redirect to the Rhoads Energy website, which will provide more detailed information on services and a blog section offering tips.