VIRGINIA — Superior Equipment Sales, Inc., a wholesale distributor of heating, ventilation, and air conditioning (HVAC) equipment and accessories, announced that starting in 2022, they will make their loyalty program benefits available to all customers at no charge. Previously, their Superior Dealer loyalty program required either a minimum spend commitment or a buy-in fee in order to receive special benefits and services including free deliveries, warranty processing, technical support, training programs, and more.

“Our customers have been loyal to us through the pandemic,” said Superior Equipment Sales President and CEO, Mike Healy. “Our hope is that the services we are now providing at no charge will allow our dealers more room for business growth this year.”

In 2021, Superior Equipment Sales invested in a completely new eCommerce website, allowing HVAC dealers the convenience of placing orders online that can be picked up at any branch or delivered to a job site.