ServiceTitan Appoints Key Leadership Roles for North America
Hires new chief revenue officer and vice president of worldwide sales
LOS ANGELES — ServiceTitan has appointed Ross Biestman as the company’s chief revenue officer (CRO) and has named Rikus Pretorius as vice president of worldwide sales.
As CRO, Biestman will lead ServiceTitan’s revenue, marketing, and field operations organizations. Since January of 2018, Biestman has served as vice president of worldwide sales for ServiceTitan and has seen the sales organization grow across the U.S. and Canada to meet the growing demand for automation in trade businesses.
“This is a once-in-a-lifetime opportunity with an incredible company that I believe in wholeheartedly,” Biestman said. “Our mission at ServiceTitan is to empower home service businesses with an extraordinary technology platform that drives their success by helping them deliver outstanding service to their customers. Our best in class offering and strong culture have helped us build something truly remarkable.”
Before joining ServiceTitan, Biestman was vice president of sales for the Americas and the Asia-Pacific region for business software platform Lithium Technologies and a co-founder of the panoramic camera technology startup Stealth HD, which was acquired by Amazon. Biestman’s previous experience also includes Adobe Systems. He received his bachelor’s degree from the University of California, Berkeley, and earned a master's from the University of Oxford’s Said Business School.
Pretorius joins ServiceTitan as vice president of worldwide sales to manage and continue building the field sales organization through ServiceTitan’s next phase of growth and customer acquisition. He previously served as the vice president of enterprise sales at Dialpad, a leading cloud-based communications platform, as well as in key sales and field operations roles at Lithium Technologies and Salesforce.
“The home contracting industry offers so much opportunity for growth and modernization with technology,” Pretorius said. “But the personal impact ServiceTitan makes in customers’ lives is what’s truly inspiring. The company’s impressive growth is a reflection of the meaningful difference their product is making on the ground.”
“Ross and Rikus have impressive records of achievement in technology sales and management,” said Ara Mahdessian, CEO and co-founder of ServiceTitan. “They helped lead sustained periods of growth at proven technology companies, and they bring important experience with cloud-based subscription software to ServiceTitan. Most importantly, they understand the specific expectations and needs of our customers, and they’re passionate about delivering value and reliability to the hard-working men and women who depend on our service.”