Modine Innovation Tour hits the road for North America tour
Modine’s 53-foot long exhibit trailer has started a 10,000-mile, cross-country tour of North America. The Innovation Tour started after the trailer left the 2016 AHR Expo in Orlando.
According to Ray Schaffart, marketing and sales support manager, Modine’s Innovation Tour is a traveling road show that will take the manufacturer’s technology to the front doorsteps of thousands of allied trade professionals — architects, engineers and design/build contractors — who might otherwise miss the chance to see the gear in action and to speak with Modine professionals.
“After its premier at AHR Expo, the rig moved out on its 2016 North American tour of 46-cities,” said Schaffart. “From Savannah to Seattle, Denver to Detroit, Toronto to Charlotte, and many places in between, the Innovation Tour is designed to showcase Modine’s complete line of heating, ventilation, and air conditioning systems, solutions we’ve been hard at work on for 100 years. It also emphasizes Modine’s commitment to the building HVAC markets, an area we are targeting for significant growth”
Schaffart explained that with Modine’s newly-diversified products and technology, the time was right to launch this tour.
“As the company celebrates its 100th anniversary, it’s a perfect time to promote our broader technology,” added Schaffart. “We’re very well recognized when it comes to unit heaters, but it’s time for new outreach among prospective buyers and specifiers. We want to be top-of-mind for our engineered solutions as well.”
The trailer includes an Atherion™ packaged rooftop ventilation system, an operating school HVAC unit, an interactive Modine Controls System module, the newly AHRI-certified geothermal systems, and the Effinty™ and Hot Dawg™ unit heaters.
Information about The Innovation Tour, as well as all tour dates, can be found on www.modineinnovationtour.com.
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