Participation Increases 200 Percent
Tecumseh Products Co. is in the middle of its Big Chill2 Condensing Unit Promotion and participation is up 200 percent. How did the company do it?
“Based on feedback received, we greatly enriched the contractor portion of this year’s promotion. Our wholesalers responded in kind and are not only participating in the promotion but they’re working closely with our sales and marketing teams to leverage the resources that we have available,” said Jeff Fordeck, vice president of sales and marketing, Tecumseh. “We’ve launched many new condensing unit platforms over the last year and our wholesalers recognize the benefit that the promotion provides in increasing product awareness.”
For more information, visit www.bigchill2rewards.com.