PEACHTREE CITY, Ga. — Rinnai America Corp. (RAC) announced it is launching a new eCommerce program that includes an Authorized E-Tailer Program and an Internet Minimum Advertised Price (IMAP) policy.

As part of the Authorized E-Tailer Program, E-Tailers will (a) provide a platform for digital merchandising, (b) support consumers with product research and selection assistance, and (c) deliver superior customer service. All Authorized E-Tailers will be required to sign agreements with RAC that govern the terms of their ongoing participation in the program. Authorized E-Tailers will be exclusively permitted to source products through Rinnai’s distribution partners and use Rinnai digital assets to sell Rinnai products online.

In conjunction with the Authorized E-Tailer Program, RAC will implement a new Internet Minimum Advertised Price policy, covering select Rinnai products. The company said the IMAP policy will ensure a consistent and consumer-friendly experience while preserving the equity of the Rinnai brand across the Internet.

RAC’s current distributor agreement does not normally allow distributors to sell to customers who resell Rinnai products through the Internet. However, following the launch of Rinnai’s new eCommerce program, all distributors will be permitted to sell products to Authorized E-Tailers for the purpose of online consumer sales. In the coming weeks the company will communicate complete program details including its new E-Tailer Distribution Policy. The current list of Authorized E-Tailers, IMAP policy, and IMAP model level detail will be available at after Dec. 15, 2016.

Rinnai is a major gas appliance manufacturer, specializing in high-efficiency residential and commercial tankless water heaters and home heating solutions.

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Publication date: 11/28/2016

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