ST. LOUIS — Emerson Climate Technologies Inc. has announced the fourth webinar in its “Getting Comfortable with Designer Air” series. In the webinar, “Selling High Efficiency Systems: New Customer Insights You Need To Know,” scheduled for Dec. 10, 2015 at 2 p.m. EST, Emerson experts will discuss the top five features homeowners want in their HVAC systems, which were recently uncovered by new research.
“Over 56 percent of consumers say they want comfort and efficiency in a new HVAC system, but less than 20 percent actually purchase a system that delivers these benefits. Instead, homeowners often choose to forego high efficiency systems and opt for minimum efficiency ones,” said Frank Landwehr, vice president of marketing and planning for the Air Conditioning business of Emerson Climate Technologies. “This free webinar will help contractors to determine what homeowners really want when purchasing their HVAC systems and how to increase overall customer satisfaction.”
In this webinar, Landwehr and Karl Zellmer, vice president of sales for Emerson Climate Technologies, will discuss the top five features homeowners want in their HVAC systems and the profile of a premium system buyer.
To register for the webinar, visit http://tinyurl.com/DesignerAirWebinar.
For more information about Emerson Climate Technologies, visit www.emersonclimate.com.
Publication date: 12/9/2015