NORDBORG, Denmark — Danfoss announced that it has acquired Dutch software company Advitronic Engineering B.V., headquartered in Giessen, the Netherlands. Danfoss said the acquisition enhances its solutions related to the Internet of Things (IoT) and connectivity in the food retail industry and will benefit customers in terms of lower operational cost and improved energy efficiency.

Danfoss stated acquiring the software business is part of a strategic focus to strengthen its food retail services portfolio. Access to all relevant data at the retailer is critical for monitoring and control services, and Advitronic Engineering has developed products that enable connectivity between different control systems.

“Joining forces with Advitronic Engineering is an investment in capabilities related to connectivity and Internet of Things, and this investment will strengthen our business and position within the food retail industry worldwide. The investment will provide us with an opportunity to position ourselves as a solution-oriented and innovative partner in smart store solutions and will further improve Danfoss’ enterprise management systems. Advitronic Engineering has developed products that enable capturing data from different products and control systems in supermarkets. By offering better enterprise management systems across all stores of a food retailer, Danfoss can add a lot of value to our customers,” said Henrik Schurmann, vice president, Food Retail, Danfoss Cooling.

According to Pim Melisse, general manager of Advitronic Engineering, “The growing interest among customers keen to take control of their own system performance has turned into a business. Together, Danfoss and Advitronic Engineering is a great match to lower operational cost and improve energy efficiency. Our partnership is a great win for the food retail industry and our customers.”

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Publication date: 10/28/2015

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