March 21, 2014: BPI Consumer Campaign to Include USA Science & Engineering Festival
BPI Will Showcase Use of Infrared Cameras to Understand House-as-a-System Building Science
MALTA, N.Y. — As part of its consumer outreach, the Building Performance Institute Inc. (BPI) announced that it will participate in the third USA Science & Engineering Festival Expo, April 26-27 in Washington, D.C. The free, family-friendly expo allows kids and adults to participate in more than 3,000 hands-on activities and see more than 100 live stage performances. In all, more than 250,000 people are expected to attend.
BPI will showcase the science involved in using infrared camera equipment to understand house-as-a-system building science. BPI will educate visitors on the value of BPI credentialed contractors and the quality of the BPI brand.
The expo was developed to ignite the next generation’s interest in considering careers in science and engineering. To learn more, visit www.usasciencefestival.org.
BPI’s participation is part of its consumer marketing campaign to educate homeowners on the whole house approach to home performance upgrades, and the value of hiring BPI credentialed contractors.
In November, BPI was awarded a Google Ad Grant worth the equivalent of $10,000 per month in ads on Google’s search engine. The grant is helping BPI educate the public on the best way to achieve comfort and energy efficiency in their homes through house-as-a-system home performance upgrades. The grant supplements an already growing investment in search engine marketing and social media to more effectively reach homeowners through their online searches.
The consumer campaign will draw homeowners to BPI’s new homeowner-focused website, expected to launch in April 2014. The site will feature an interactive online energy audit tool, a locator tool for homeowners to find BPI credentialed contractors, videos, case studies, and other resources. Consumers will be able to learn about home performance, hear from other homeowners, understand the value of BPI’s credentials, and find their contractor all in one place.
BPI will also explore opportunities to forge new relationships with major DIY, remodeling, and home construction media outlets to raise awareness of BPI credentialed contractors and the home performance industry.
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For more information, visit www.bpi.org.
Publication date: 3/17/2014
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