BROADVIEW, Ill. - Customers are cutting back on their HVAC service. Long-term clients are asking for a three, five, or even ten percent price decrease from last year’s PM agreement. How can you re-instill value in this price driven market? The Unified Group Sales Forum, running April 19-22 in Indianapolis, will tell you how.

The interactive three-day class is designed to provide valuable takeaways, tips, and strategies for everyone in the sales organization, whether a seasoned veteran or an up and coming sales star.

“A lot of our members are feeling the effects of this economic climate,” said Julie Bishop Unified Group executive director. “This forum is a great opportunity for them to network with the best minds in the industry to find out what they are doing to bring new sales to their organizations.”

General session topics will include: marketing LEED and green to customers; the process of selling, prospecting, and tracking tools; and networking and building relationships. There will also be breakout sessions delving deeper into topics such as: tips to selling controls, re-instilling value in a price driven market, sales management and coaching, selling energy conservation measures, and prospecting and cold calling skills. The sales forum is open to all Unified Group members and other qualifying companies.

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