The good times undoubtedly will not last forever. Just because everything is working lately does not mean the same marketing and business practices will work when the market shifts. The logical question becomes how to change your “golf swing.”

With fuel prices continuing to rise across the country, contractors are becoming increasingly and understandably concerned. However, try to look at the recent fuel spike as an opportunity for home and commercial service providers.

The pandemic has created a number of winners and losers over the last two years, with some businesses closing down completely and others doing quite well. For the most part, HVAC contractors fell into the latter category.

Millennials are buying houses in large numbers and people who can now work from anywhere are moving all over the country. This creates both an opportunity and a challenge for HVAC contractors.

Meeting the needs of a hospital is difficult, but when the patients come in variety of species, shed fur, and emit odors, it’s even harder.

Growing interest in criminal justice reform might create more work for the HVAC industry. Many prisons in the United States currently lack air conditioning.

The cannabis industry shows potential for massive growth, and HVAC contractors working in the field see plenty of demand for quality systems.

If contractors find the demands of cannabis growers challenging, wait until they start working in the latest growing field — alternative protein.

One thing the average contractor might find surprising is how much federal contract work of a less esoteric sort awaits far away from the Beltway.

Decide what your No. 1 dumb activity is. Measure it, rank it, experiment small, learn, nudge to scale, and increase profits.