ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account

Giuliani Talks Candidly About Overcoming Crises

By Mark Skaer
April 30, 2004
Be prepared. Be optimistic. Have courage. Have a sense of humor. Love people.

These are the five necessary ingredients of a leader, according to Rudy Giuliani, the former mayor of New York, who passed along his words of wisdom at the 2004 Mechanical Contractors Association of America (MCAA) Convention.

Giuliani, the featured speaker at the opening general session, captivated the audience as he provided a glimpse of his efforts to cope with the tragedy of the terrorist attacks in New York on Sept. 11, 2001.

"We're going to live through this," he promised, referring to the threats of terrorism to the United States. "We're going to live through this crisis for some time. So it is really important to emphasize some of the things that you need to get through a crisis... People have to be prepared, because none of us ever get through life without a crisis."

Rudy Giuliani

It's Better To Know

Giuliani spoke of his own personal turmoil. "When we think of a crisis, we think of a government or a business or an industry or a society," he said. "We never think of ourselves. But maybe the best thing that prepared me for Sept. 11, at least on a personal basis, was having gone through cancer a little over a year before."

His father died of prostate cancer "so it shook me up," he said, when his doctor called him with the diagnosis.

"I was pretty shocked," said Giuliani. "I had to deal with my own mortality for the first time in a very realistic way. ... I had to figure what I was going to do about it.

"As I started to deal with it, two things happened. First, I realized that I was a very, very lucky man. I could have had this feeling, when I first found out, of how unfortunate I was, how dangerous things looked for me. Here I was, real healthy, real strong. Everything was great. Everything was terrific. And now I found out I had cancer, a life-threatening disease."

Giuliani said he came to realize that "my life was actually more in danger the day before I found out and the day before that and the day before that. The first day I found out was the day that I could do something about it."

Looking for quick answers on air conditioning, heating and refrigeration topics? Try Ask ACHR NEWS, our new smart AI search tool. Ask ACHR NEWS →

He looks at the present environment in the same light.

"I kind of look at terrorism the same way," he said. "Our real dangers were before we realized how much risk we were in for 30 years, really. Then we had the horrible attacks take place that took lives. Now we are facing reality. Same is true personally.

"When you face reality, you are always safer than when you kind of hide, like people who won't go for tests for cancer or for heart disease because they are going to be afraid to find out about it. Well, you want to find out about it. You have a great gift when you find out about it. The people who died on Sept. 11, 2001, did not get a warning like that. They didn't have a chance to have a test."

Keep Your Sunny Side Up

Giuliani said he believes in being an optimist. "What if I would have come out in the beginning and I stood here and I said, ‘Things are bad. Things are very bad. They are only going to get worse. And there is no hope. Now, follow me.'"

The remark drew laughter.

"People follow hope," he quickly added. "They follow optimism. They follow someone who dreams. People are drawn by that. You have to enjoy life. Even if we may be going through the worst of times, you have to enjoy life."

Giuliani said he learned a lot from a mother who lost her son, a New York firefighter. He was in-formed that within a 10-month period, this woman had lost her father, her husband, and now her only son. At her son's funeral, the mother was asked by her daughter if she should postpone her wedding, which was scheduled to be held in two weeks.

"I remember she had the most optimism and strength," recalled Giuliani. "I couldn't believe it. She said to me, ‘Life gives you very terrible things that you have to go through. Nobody gets through life without a tragedy, without setbacks, without a crisis. It doesn't matter how rich you are or how poor you are. It happens.'

"But she said life also brings you some very beautiful things, some wonderful things. If you let the horrible things that happen to you stop you from enjoying the beautiful things, you can never appreciate life.

"Those words helped me often during Sept. 11," he said. "To me, optimism is enormously important. You have to force yourself to look at the world in an optimistic way. This does not mean being unrealistic. It means optimistically looking for solutions to problems."

Courage, Laughter, Love

Giuliani said he admires firefighters, police officers, and soldiers because "they do something really extraordinary for which we should step back and honor. They put their lives at risk to protect everybody, every day."

This is where courage comes into play, he said.

"Courage is misunderstood by a lot of people. Courage is seeing the danger, but then overcoming it to do the thing you have to do," he said. "So if you are afraid, don't ever think you do not have courage."

Looking at today's world, he added, "We will get through this if we remind ourselves what courage is, which is appropriate fear and then overcoming it to do what you have to do. It's needed in all leaders."

Another leadership quality is having a sense of humor, he said.

"If you don't have a sense of humor, it's really hard to get through life. You have to be able to look at life and keep extracting from it ... good things ... happy things. It's your obligation to do this."

Giuliani also encouraged attendees to "find good people to help you."

"If you think you are going to get through a crisis without relying on other people and not using them correctly, and not have them use you, then you are going to fail," he said. "If you think you can get through life without people, then you are going to be unhappy because you are going to need them in the most important time."

He said he admired former president Ronald Reagan because he "held onto his people."

"He was loyal to his people. Even when a few were questioned in public circles, he was there for them," said Giuliani. "He created a tremendous support for himself. Just remember, loyalty cements human beings."

In conclusion, he said, "If you want to be an effective leader, you have to look at it from that point of view. You have to do it because you love people. You have to care about them. It has to go deeper than taking advantage of the things they do right. It involves being with them when things go wrong and being supportive of them when things go wrong."

Mark Skaer is editor-in-chief. He can be reached at 248-244-6446, 248-362-0317 (fax), or markskaer@achrnews.com.

Publication date: 05/03/2004

Share This Story

Mark Skaer Senior Editor. E-mail him at markskaer@achrnews.com.

Recent Comments

Very good...

Commercial ITC & the Limited-use property Doc allowing 3rd party leasing of commercial geo systems

Energy Star and trust

HVACR TECHNICIAN

Opp

Blog Roll

Editors Blog

Guest Blog

Opinions

Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

Refrigerants-and-gauge.jpg

HVAC Industry Warns of Counterfeit Refrigerants Entering U.S. Supply Chain

U.S. Supreme Court building

95% Furnace Efficiency Rule to Get New Hearing

Data_Center_facility.jpg

HVAC Manufacturers Respond to Growing Data Center Backlash

Midea-training.jpg

HVAC Workforce Crisis Expands Beyond Technicians to Instructor Shortages

Lennox equipment

Platinum Equity to Sell Heat Controller to Lennox

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

November 2, 2026

HVAC Contractor Forum

HVAC Contractor Forum Logo

The HVAC Contractor Forum is built for residential contractors navigating a changing landscape. Through peer-to-peer learning, structured dialogue, and technical case sessions, the event delivers grounded, field-tested insights for those responsible for day-to-day operational outcomes and big picture planning.

View All Submit An Event

Poll

Summer Staff

Are you fully staffed for the summer season?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
Designing Systems Using A2L Refrigerant - Free Webinar - 7/22/2026
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing