In the wonderful online world we live in, having a Web presence is essential for service contractors. It’s an argument I’ve addressed in this blog before. Websites and social media pages lend credibility, generate leads, and can increase customer engagement and interaction. However, if you have a website and don’t keep it up to date, that tends to look bad. For example, if you have a blog on your page, but it has not been updated for a few years, or the coupons you are offering to customers on your site have expired, it might be time to take a good, hard look at your online marketing strategies.

Blue Corona, an online marketing solutions company, recently completed its second deep analysis of more than 10,000 HVAC and plumbing websites. The first was done in 2013. Of the top 250 sites analyzed, 71 percent have an on-site blog. While the vast majority of sites only update their blogs a couple of times per month, the sites with the most organic visibility on Google typically blog multiple times per week. Yes, that’s several times each and every week.

Additionally, the bigger the website, the better. Blue Corona’s analysis showed a total of 87 percent of the websites in the study had fewer than 100 pages. However, when you look at the top 250 sites, 82 percent have more than 100 pages on their websites. So, content is king.

Read more about Blue Corona’s study and what other features the best HVAC websites have in common here: