Chris Sundin

Chris Sundin is vice president of operations at Redwood Services, where he partners with leadership teams across the company’s network to strengthen operations and drive growth. He began his career in 2008 at Rite Way, Redwood’s first partner company, advancing from HVAC sales to sales manager and ultimately general manager, where he led significant expansion and performance improvement.

Guest Column

The Competitive Advantage Isn’t Just HVAC Technical Expertise

Teaching technicians how to communicate, listen, and build trust can be just as important as teaching them how to diagnose and repair HVAC systems

Chris Sundin

July 4, 2026

Technical expertise matters, but trust is what builds loyal customers. Here’s why communication and empathy should be part of every technician's training.

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

Chris Sundin

ARTICLES

The Competitive Advantage Isn’t Just HVAC Technical Expertise

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