Nicholas Orth

Nicholas Orth is a senior marketing manager at Allied Air Enterprises. He has been with the company for 20 years, serving three of those years with parent company Lennox Intl. He currently supports Armstrong Air, AirEase, Concord, Allied, and Ducane residential equipment lines. He oversees the strategic vision for branding, messaging, advertising, digital, dealer programs, and promotions. His previous positions include senior product manager - packaged equipment for LII; manager, commercial marketing at Allied.

The Pros and Cons of Sharing Heat Pump Tax Credit Incentives with Homeowners

Ultimately, if you’re not talking with your customers about available incentives, you are doing homeowners a disservice

Nicholas Orth

October 10, 2023

Promoting incentives to homeowners — when it’s not a promotion you’re offering — can have risk written all over it.

What Does the Inflation Reduction Act Mean to Your HVACR Customers?

The perception that heat pumps don’t work in cold climates is not accurate

Nicholas Orth

June 6, 2023

The IRA incentivizes high-efficiency replacements and encourages the move to electrification, which is simply replacing fossil fuel systems with an alternative, electric heat source.

What Does SEER Mean to Homeowners?

It may be tricky explaining the transition from SEER to SEER2 to homeowners

Nicholas Orth

March 25, 2023

Consumers may know heating and cooling units are a major contributor to their overall utility bills and that their equipment’s efficiency matters, but terms like 14 SEER don’t translate to anything relatable.

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

In this webinar, we'll walk you through exactly what to get in place before you add AI to your business. You'll leave with a clear picture of where you stand today and a practical action plan to set yourself up for real results.

Nicholas Orth

ARTICLES

The Pros and Cons of Sharing Heat Pump Tax Credit Incentives with Homeowners

What Does the Inflation Reduction Act Mean to Your HVACR Customers?

What Does SEER Mean to Homeowners?

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926