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Home » Authors » Gordon White

Articles by Gordon White

Suzi Zwick (dispatcher), left, and Liz Peterson (accounting), right, from Air Comfort Heating and Cooling.

How to Recognize HVAC Employees Who Might Be Getting Overlooked

Valuing office staff and non-technicians is a must for HVAC contractors
Gordon White
Gordon White
July 22, 2021
Contractors should be sure not to lose focus on valuing employees who might otherwise be overlooked.
Read More
SoCal Airflow Pros.

HVAC Associations Look at the Future of the HVAC Industry After COVID

The groups anticipate the trends that will stick after a long, unique year
Gordon White
Gordon White
July 20, 2021
HVAC associations are also looking to the future, anticipating the trends, opportunities, and challenges in a post-COVID market.
Read More
Brian Stack.

HVAC Contractors Navigate Shortages and Supply Chain Delays

Delays are expected to last a while, but the right strategies can help HVAC contractors weather the challenge
Gordon White
Gordon White
July 14, 2021
What inventory strategies should contractors be using to be sure their customers can get products when they need them?
Read More
Hotel HVAC System.

HVAC Technology Prepares Hotel Industry for Getting Back to Normal

The right solutions and proper maintenance can help keep travelers safe
Gordon White
Gordon White
July 12, 2021
The HVAC industry serves a critical role in keeping hotel patrons and employees both safe and comfortable.
Read More
Covid and HVAC Marketing.

Should HVAC Contractors Still Focus on the Pandemic in their Marketing?

Two marketing coaches look at shifting strategies as the pandemic wanes
Gordon White
Gordon White
July 1, 2021
As life slowly shifts back to normal, how should contractors handle their marketing strategy?
Read More
A weatherization project.

Weatherization Agencies Offer Opportunities and Training to HVAC Contractors

Partnering with a weatherization agency could bring sales for contractors
Gordon White
Gordon White
June 16, 2021
For contractors who want to help low-income households lower their utilities and raise comfort, while also turning a profit, getting into weatherization could be a great choice.
Read More
Coil Line Guages.

Tips for HVAC Contractors Working With Sheet Metal

Coordination and shop standards are some of the ways to reduce common mistakes
Gordon White
Gordon White
June 15, 2021
While some contractors fabricate sheet metal in-house and others outsource that work, both groups can benefit from a few best practices.
Read More
Duke’s Oil Drain Tool.

Refrigeration Specialist Invents Oil Draining Product

Arlyn L. Moore has created an oil draining tool
Gordon White
Gordon White
June 10, 2021
For Arlyn L. (“Duke”) Moore, making the industry better means inventing a product to make technicians’ jobs easier.
Read More
Social Media and HVAC.

Producing High-Quality Content as an HVAC Contractor

Content marketing allows contractors to build their brand as an expert in the home
Gordon White
Gordon White
June 6, 2021
Contractors can create high-quality content for homeowners. This allows a contractor to present themselves as an expert.
Read More
KwiKool’s BioKool products.

Portable Cooling Demand Grows Due to Pandemic and New Features

Spot cooling has reached into indoor air quality, smart technology sectors
Gordon White
Gordon White
May 31, 2021
Portable cooling has seen kindled interest as a result of the prior year.
Read More
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