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Home » Authors » Darrell Sterling
Darrell Sterling

Darrell Sterling

Darrell Sterling is a retired HVACR distribution professional who was a regional sales manager at Johnstone Supply for nearly 20 years.

Articles

ARTICLES

Darrell Sterling

Constant Contact For Increasing HVACR Sales

Darrell Sterling - The ACHR News
Darrell Sterling
May 18, 2015

The words constant contact are synonymous with a professional email campaign, but to me, these words stand for something more profound and significant.


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Darrell Sterling

Educating Your Customers: The Secret Elixir That Increases Business

Darrell Sterling - The ACHR News
Darrell Sterling
December 3, 2014

Distributors typically look at training as a necessary evil, so it is something they do reluctantly for their customers.


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Darrell Sterling

'Do You Want Fries with That Burger?'

Darrell Sterling - The ACHR News
Darrell Sterling
September 24, 2014

The fast food industry has shown us the way to increase sales and profits. We should learn from these marketing masterminds how to increase our add-on sales and how to “supersize” that order. 


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DarrellSterling_featureimage_1.jpg

Technology in Today's Wholesale Industry

Darrell Sterling - The ACHR News
Darrell Sterling
August 22, 2014

Almost the entire distribution chain is linked together by technology in every phase imaginable. The larger distribution networks report entire complex shipments arriving at their dock doors with close to 99 percent accuracy rates. 


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Darrell Sterling

How Do I Set Goals, Achieve Success?

Keys to Growth in HVAC Sales
Darrell Sterling - The ACHR News
Darrell Sterling
May 13, 2014
My guess is if you’re reading this article searching for clues on how to become a better salesperson, you have likely already found the right answers somewhere, but you have yet to apply what you learned. If you know what to do, why aren’t you doing it?


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View All Articles by Darrell Sterling
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