Maria Taylor

I Touched AI — It Didn’t Bite

The HVAC industry's AI anxiety may be missing the point

Maria Taylor

June 9, 2026

Brainbox, Trane execs say AI isn't replacing techs, it's replacing guesswork

HARDI Says Shipments Have Bottomed. Now Comes the Hard Part

Are shipments done sinking, or is that just wishful thinking?

Maria Taylor

May 20, 2026

HARDI’s data suggests the HVAC industry may be exiting the inventory correction phase — but it has not yet entered a demand-driven growth phase.

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Yelp’s Latest Updates Push HVAC Contractors to Book Jobs on Its Platform

New AI chatbot, Calendly integration will offer recommendations, make bookings directly on Yelp

Maria Taylor

April 21, 2026

Survey: 3 in 4 people still want to see ratings and reviews from real customers when using AI search tools to find local businesses.

The HVAC Contractor’s Role in a Pricing Lawsuit They Didn’t Start

The lawsuit isn’t yours, but the customer calls will be.

Maria Taylor

April 9, 2026

Homeowners don’t separate manufacturer pricing from contractor work — they just know what they paid and who installed it.

HVAC Trends: Data Centers

The status of the market and how contractors can break in

Maria Taylor

March 31, 2026

Addison’s Peter Fung and Ross Miglio discuss the projected growth of the data center market by 2026, how contractors can break into the market and then succeed, what skillsets or type of training is required to service mission critical facilities, and what success for HVACR contractors looks like in this sector.

HVAC Trends: VRF - Controls Built In

Flexibility, zoning, and training are pushing VRF into the mainstream

Maria Taylor

March 26, 2026

VRF technology is gaining momentum due to built-in controls, zoning, and flexible design. With minimal ductwork and integrated heating and cooling, it offers a less intrusive solution for modern buildings. But as Doug Bougher of LG explains, success with VRF starts with proper training and commissioning.

HVAC Trends: Cold-Climate Heat Pumps

How new heat pump technology is reshaping installation and sales strategies

Maria Taylor

March 25, 2026

Heat pumps aren’t what they were 20 years ago — and contractors need to be ready to explain why. From proper load calculations to educating homeowners about cold-climate performance and cost savings, today’s sales conversation requires both technical precision and confidence at the kitchen table.

AHR VEGAS 2026 Post Show

Residential Cooling Systems Take Center Stage at AHR Expo

New ducted and ductless equipment emphasizes higher efficiency, electrification readiness, and flexible installation options

Maria Taylor

March 23, 2026

AHR Expo exhibitors introduced residential cooling technologies aimed at improving efficiency, expanding climate performance, and simplifying installs for contractors.

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Cooling Off, Not Cooling Down: Study Shows HVAC Businesses Still Command Premium Prices

In Florida, HVAC businesses are selling for 2.73x annual earnings

Maria Taylor

March 20, 2026

The market may be more disciplined than it was 5 years ago, but demand for HVAC companies hasn’t gone anywhere.

AHR VEGAS 2026 Post Show

Smarter IAQ and Ventilation Solutions Debut at AHR Expo

New products emphasize connected humidity control, improved ventilation performance, and contractor-friendly installation

Maria Taylor

March 19, 2026

From whole-home dehumidifiers to high-efficiency ERVs, new IAQ products aim to improve comfort while helping contractors meet evolving ventilation codes.