One NEWS reader said of this ad, “I was attracted to everything about it … the headline, the pictures … everything.” Of course, such a remark brings a smile to Kevin O’Shea, North American marketing manager for DuPont Refrigerants.
Talk to any marketing/advertising consultant/guru and each, for the most part, will be on the same page when it comes to print advertising: The headline is key.
The conference theme of the 2006 annual convention of the Sheet Metal and Air Conditioning Contractors' National Association (SMACNA) was Discover the Elements. That was not a bad choice, especially since the meeting was held in the breathtaking surroundings of the JW Marriott Desert Ridge Resort & Spa.
In his talk "Meeting Future Workforce Needs" at the 2006 Sheet Metal and Air Conditioning Contractors' National Association (SMACNA) convention, speaker William Maloney provided 68 recommendations, each designed to improve the current conditions in the sheet metal industry. In order, here they are.
Guy Letrick was voted No. 1 in the Best Instructor contest sponsored by The NEWS and the Air-Conditioning and Refrigeration Institute. He is in his seventh year as HVACR instructor at Monmouth County Vocational School District.
Al Munroe Jr. was in Yankee heaven. Literally. The contractor from Milford, Conn., could not believe he was sitting in the same dugout occupied by the New York Yankees. Munroe could thank Burnham Hydronics for giving him this memorable opportunity.
Air conditioners continue to be hot items, but they are not being used strictly to cool homes and buildings. Ever since the demand for copper began to climb and the price for the metal skyrocketed to historic highs this year - particularly over the summer months - thieves have been following the money chain, stealing outside units from backyards and atop buildings.
Glenn Frey, huh? Who is next on HVACR's stage? Don Henley? Joe Walsh, maybe? Ted Nugent, perhaps? Whoever the musical entertainer is, I'm all for it. And, when all other industry organizations and associations join the latest HVACR convention trend, well, I'll believe that when I see it.
Even though the number of air conditioners being stolen from backyards and atop buildings may have subsided somewhat across the United States, that's not to say determined thieves have totally quit in nabbing units or stripping them of their copper content. As long as copper prices remain above normal, expect the thievery to continue.
ASHRAE Standard 62.2-2004 committee members are trying to deal with smoking in homes and the issues that are anchored to it. Proposed addenda j and k are currently up for public review until Nov. 6. Comments are welcomed by that deadline.