Apps & Software

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Your website needs to work just as hard as you do, representing your company 24/7 online. You need to carefully plan and design your website to get maximum value out of it. Then you need to apply the best practices of search engine optimization (SEO) to make sure people find your site.

As technology continues to advance, more and more industry mobile applications are becoming available for smartphones and tablets. Here are a few of the latest.

There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 

The most important measure of SEO success is revenue and gross profit from organic search. 

Many HVAC contractors and their employees face the same challenge on a daily basis — how to keep theircompanies safe on the Internet.

In tomorrow’s world, not optimizing for mobile is the equivalent of not having a Web presence today. It is essentially ignoring how potential customers want to find you and leaving money on the table.

Version IRSoft 3, the next generation of thermal imaging software, is backward compatible with all of the company’s thermal imagers. 

Online estimation software quickly calculates the positive environmental impact and dramatic energy savings possibilities when commercial buildings utilize energy recovery ventilation (ERV) technology, the company said. 

With an economy that is still weak in many parts of the country, making the time to choose the right software package is an important step toward improving the bottom line.

There is no question that apps are changing the way the sales process works, for both comfort advisors and customers.