HVAC Residential Market - Articles - Page 211

DiversiTech Corp.: Leak Sealant

February 27, 2017

This refrigerant leak sealant features a triple-power sealant that installs in just seconds. It features a push-button product flow valve that does not require a propellant or other such tools, thereby eliminating the need for technicians to carry multiple items, such as manifold gauges, caulking guns, screw drivers, and refrigerant hoses.

Sanhua Intl.: Refrigeration Components

February 27, 2017

The Green Tech Line of refrigeration and air conditioning components is designed for use with natural refrigerants R-290 (propane), R-600a (isobutane), and R-744 (CO2). These high-quality, hydrocarbon (HC) and CO2-ready system components include valves, controllers, transducers, filter driers, and microchannel heat exchangers.

HVAC Contractors Employ Creative Marketing Strategies

Nicole Krawcke

February 20, 2017

With the rise in popularity of Twitter, Facebook, Instagram, and YouTube, some enterprising contractors are employing digital marketing strategies on social media platforms.

Consumers Look to the Internet for Guidance

Study states the web is now the preferred source for HVAC advice

Joanna R. Turpin

February 20, 2017

Today, many homeowners trust the opinions of their contractors, but more often than not, they also do some research of their own online before making decisions about their purchases.

Certifications Help Techs Seal the Deal

Much like educational degrees, HVAC certifications show proficiency and expertise

Nicole Krawcke

February 20, 2017

Many certifying organizations provide marketing materials for their members to help them brand their companies as true professionals in the HVAC industry.

Measuring Marketing the Key to HVAC Contracting Success

Industry experts discuss best practices for HVAC marketing

Nicole Krawcke

February 20, 2017

There are dozens of marketing metrics business owners could track. However, which metrics should they focus on? And how, why, and when should these data be considered?

The Importance of Google Reviews for Service Businesses

February 20, 2017

Whenever I’m looking to learn something new, my first immediate inclination is to open my computer, fire up Google, and ask my question. Many times, I get exactly what I’m looking for — 479,000 results at a time.

The Care and Feeding of an Effective Website

Put a brand ambassador on the job

Janice Piccotti

February 20, 2017

If a website is more than a few years old, it probably needs some fine-tuning or perhaps a complete overhaul. Warning signs include slow page load time, a branding message that misses the mark, stale information, pages that aren’t user-friendly, and old back-end technology that makes editing the site nearly impossible.

Scammers Set Their Sights on Contractors

The phenomenon is new and growing fast

February 20, 2017

Don’t just think it can’t happen to you or your company. These scammers are often smarter than we give them credit for. I believe we, as a group, must be vigilant.

Btu Buddy 167: Heat Pump Low Heat Call

Bill Johnson

February 20, 2017

Bob and Tim have responded to a service request where the customer is explaining that their heat pump is running all the time. The indicator light on their thermostat is lit most of the time, indicating the strip heat is on as well. The weather is cold today but has been warm some days and cold some days. It’s a very unusual heating season.