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Home » Topics » HVAC Contracting » Business Management

Business Management
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Take the Orville Redenbacher Approach to Marketing

Greg Mazurkiewicz
June 7, 2010
HVAC contractors can take a cue from Orville Redenbacher, one of the most popular popcorn brands in the United States. In the marketing of your company’s brand, you might consider stepping front and center and let consumers know that you personally stand behind your company’s products and services.
Read More

Health Care Reform Legislation: What Should Employers Do Now?

Richard D. Alaniz
May 24, 2010
When President Obama signed the Health Care and Education Reconciliation Act of 2010 into law, it brought months of bitter debate to an end. Regardless of how employers may feel about the two pieces of legislation that make up health care reform, most have been left to wonder: What exactly do we do now?
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Where Seldom Is Heard an Encouraging Word

Randall Murphy
May 10, 2010
How do I get my employees motivated? How do I get the phones to ring more? How do I keep busy all year long and avoid the slow seasons? How do I make more profitable sales? Just about every service contractor complains about one or more of these issues, but they all can be eliminated with very little effort.
Read More

National Defense Authorization Act Expands Military Family Leave

Richard D. Alaniz
April 19, 2010
Last October, President Barack Obama signed the National Defense Authorization Act (NDAA) of 2010 into law. Among other things, the amended NDAA expands the number of employees who are eligible to take Family Medical Leave Act (FMLA) qualifying leave. In this case, it is to care for sick or injured family members in the military.
Read More

Economy Got You Down? Business Slow? Think Like Disney!

Randall Murphy
April 5, 2010
Albert Einstein said that imagination is more important than knowledge. It’s obvious that the executives at Disneyland and Einstein are of the same mindset. That’s because at Disney, their imaginative minds created a promotion that is pure genius. It’s the “Give a Day, Get a Disney Day” celebration and it’s truly amazing!
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When Disaster Strikes, Ensure Company Relief Efforts Are Legal and Effective

Richard D. Alaniz
March 22, 2010
Employers that have workers who want to get involved in disaster relief efforts while on the job must proceed carefully. It is critical to ensure that any company-sponsored charitable efforts are legal, transparent, effective, and consistent with the company’s business ethos and approach.
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How to Dramatically Increase Service Maintenance Agreement Sales

Randall Murphy
March 8, 2010
Unfortunately, for many shops, maintenance agreement sales are virtually nonexistent and it’s a shame because they can keep any business running strong all year long and eliminate the slow seasons. In this article, you’ll learn a simple system to turbocharge your crew to become agreement-selling fanatics.
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OSHA Increases Its Emphasis on Accurate Recordkeeping

Richard D. Alaniz
February 22, 2010
Now more than ever, it’s important to dot the i’s and cross the t’s when reporting workplace injuries and illnesses. Recently, the Occupational Safety and Health Administration (OSHA) began sending inspectors to company offices and worksites to assess the accuracy of their injury and illness records.
Read More

A Huge Psychological Advantage: How to Get Customers for Free!

Randall Murphy
February 8, 2010
We should never underestimate the power of the word “free.” The beauty of offering something free on your Website, like a report or how to advice or a newsletter or ezine, is that visitors will take it. Most importantly, they will have something to remember you by and this is a powerful advantage.
Read More

Keeping Illegal Immigration Issues on ICE

Richard D. Alaniz
January 18, 2010
In the past, we’d see federal agents stage a well-publicized bust and cart off numerous undocumented workers. But that was under a different administration. Now, U.S. Immigration and Customs Enforcement (ICE) has shifted its focus away from undocumented workers and is targeting the employers who hire them.
Read More
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